unlock disruptive
Build something brave. Make it matter.
Lelliott help brands and founders turn raw ideas into creative that cuts through—fusing strategic clarity with visual imagination. Whether you're shaping a new product, building a category, or reinventing your identity, I bring 30+ years of insight across art, storytelling, and disruptive brand-making.
The goal? To create work that’s not only beautiful—but bold, clear, and impossible to ignore.
WHAT PEOPLE ARE SAYING
“Lelliott is a strong entrepreneur and remarkable creative, who has a rare ability to find sparks forging new brands and products that resonate.”
— Andy Fallshaw / Bellroy
“Lelliott is a great entrepreneur in the motorcycle denim world, very passionate about what he is doing and driven by personal believe. I worked very closely with Michael when he was at SAINT, to introduce a revolutionary new single layer protective denim with Dyneema® into the market. It was Michael’s personal dream to develop a comfortable, all-day wearable Jeans that at the same time protects you when you fall. His clear objectives of what he wanted combined with his open and honest communication and feedback made it very pleasant and effective to work with Michael. While SAINT was a new brand in the motorcycle market, thanks to Michael and the rest of the SAINT team, they managed to make a big impact in the market in a very short time with a great product, great product name and with great promotion”
— Giovanni Henssen – Business Development Manager Performance Fabrics / DSM Dyneema
Professional Services
Strategic Creative Direction & Brand Storytelling
Lelliott helps brands and founders shape ideas into bold, clear creative—merging fine art instinct with commercial strategy. From campaigns and products to visual identity and storytelling, I craft work that resonates, earns attention, and opens new opportunity.
Every project starts with curiosity and ends with creative that cuts through.
THE Process
Discovery & Listening
Every project begins with questions. Deep listening helps uncover not just what’s being built, but why—so the creative work connects with what matters most.Co-Creative Sessions
Workshops and working sessions that bring the best ideas forward—shaping fuzzy thoughts into something shareable, visual, and actionable.Vision Crystallisation
You know what you want to say. I help shape it so others understand it, feel it, and remember it.Roadmapping & Delivery
From insight to execution—strategy becomes content, and vision becomes output.
Content Creation & Innovation
Creative Output
Art direction, writing, photography, film, and campaign development that reflect your unique DNA—and connect emotionally with your audience.Collaborative Production
Need to scale? I bring in trusted artists, thinkers, and makers to deliver creative at every level—from lo-fi storytelling to full-scale brand systems.
WHAT MAKES IT WORK
Real Experience
You’re not dealing with theory. This is hands-on, brand-in-market knowledge, shaped by years of founding, building, and delivering across industries.Idea Realisation
My specialty is helping you take what’s in your head and make it real—with clarity, resonance, and momentum.Creative That Performs
Yes, it looks great. But more importantly—it cuts through, earns attention, and makes your market take notice.
Ready to unlock something new?
If you’re building a brand, shaping a story, or need creative that’s both strategic and imaginative—I’d love to be part of it.