With a career spanning global creative direction, brand strategy, and product innovation, Lelliott brings a uniquely eclectic perspective to every commercial project. From founding and scaling disruptive brands like Saint Unbreakable and shaping the visual identity of industry leaders such as SKINS, Knog, and Crumpler, he has consistently delivered breakthrough results across FMCG, apparel, fintech, and consumer products.
Lelliott’s approach fuses fine art sensibility with strategic thinking—crafting campaigns, products, and experiences that challenge conventions and unlock new market potential. Whether collaborating with global creative teams, launching world-first products, or building brands from the ground up, his work is defined by curiosity, connection, and a passion to turn bold ideas into commercial success.
Lelliott invites you to engage beyond just looking: join the mailing list to experience creative events firsthand, or—if you’re a brand or founder seeking a new perspective—let’s explore fresh mental models together and unlock ideas your market hasn’t yet seen. Step forward and see just how disruptive and meaningful your next move can be.
