See Clearly

Build PURPOSEFULLY

Strategy shaped by experience.

Your fundamentals are there.
Let’s clarify the expression and turn success into momentum.

Ready to sharpen your edge?

Commercial Clarity
Brand Activation
Living Brand Systems

Let's Talk

  • Aligning the commercial fundamentals before branding enters the room.

  • Identity. Messaging. Systems. We translate clarity into your visible, expressive worldclass brand.

  • Not a static deck. A working system built on a leading edge use of AI and traditional systems that your team can use, update, and build on — so clarity compounds and grows with you.

Services

  • Listen carefully. Question assumptions. Clarify what's already there.

  • Refine the positioning across all touch-points.

  • Translate strategy into brand and systems.

  • Launch with clarity. Build momentum.

Process

meet lelliott

I work at inflection points. The fundamentals are working. Revenue exists. The ambition is clear. But the positioning needs to do more heavy lifting.

You want sharper differentiation. Stronger leverage. Momentum in the market. That's where I work best.

Commercial Clarity - Brand Activation.

SMEs to established organisations. Consumer, entertainment, tech, services, hospitality, resources, infrastructure.

I’m a strategist, creative director and artist. 30 years building brands and products people care about:

SAINT ($0 → $5M)
Knog ($200K → $10M in 2 years)
Crumpler (€19M, 25 EU stores)
SKINS (5 regions)
Bellroy (brand foundations)

The pattern is consistent:
Get the business model right.
Then use brand as the multiplier.

Commercial fundamentals first.
Then activate through brand that moves people from “this will do” to “I want this.”

Not prettier decks. Commercial outcomes.

At an inflection point? LET’s TALK

"Lelliott is a strong entrepreneur and remarkable creative, who has a rare ability to find sparks forging new brands and products that resonate."

Andy Fallshaw, Co-Founder Bellroy

“Lelliott has always had an artist's eye for brand, but his commercial strategy changes the game. He doesn't just make brands look good—he structures business and activates brand in ways that drive revenue. It's the kind of thinking I wish I'd had on the table earlier.”

Seth Watts,
Co-Founder CampaignAgent

"Lelliott turned founder vision into market-ready breakthrough: comfortable, all-day, single-layer Dyneema® protective denim. His clarity, passion, and open communication made collaboration easy and helped SAINT achieve outsized traction quickly."

Giovanni Henssen,
DSM Dyneema