Lelliott is a creative director and artist whose career bridges fine art and commercial innovation—always from a distinctly eclectic perspective. Whether painting during desert immersions, documenting subcultures across continents, or building global brands, his images are expertly crafted and imaginatively alive.

Lelliott brings a fine-art eye to brands—refined over three decades of painting, photographing, and building campaigns that connect creative instinct with real-world impact.

Raised with the salt air and sketchpad never far away, Lelliott began drawing and photographing at age five. Classically trained at Melbourne University’s Victorian College of the Arts, he brings a fine art sensibility to every project—blending art into design, design into brand, and creativity into strategy. As a founder of several small businesses, he understands firsthand the challenges consumer brands face—from communications and content to sales, inventory, and production.

From photographing music royalty at celebrity parties in West Hollywood to documenting the Tokyo underground, from riding motorcycles across desert landscapes to quiet days on his farm—Lelliott’s career defies categorisation. This breadth of lived experience infuses his work with rare perspective and emotional depth.

Increasingly, Lelliott’s artwork brings together diverse influences, mark-making styles, and archival photography to explore universal themes of connection, desire, and resilience. At its core, the work asks how we stay human—revealing that everything is in relationship, and no one is ever fully alone.

With a background spanning global creative direction, storytelling, product innovation, and hands-on content creation, Lelliott brings a uniquely integrated approach to every brief. From founding and scaling disruptive brands like Saint Unbreakable, to shaping identity and execution for industry leaders like SKINS, Knog, and Crumpler, he consistently delivers breakthrough results across FMCG, apparel, fintech, and consumer products.

Blending fine art sensibility with strategic clarity, Lelliott crafts campaigns, products, and experiences that challenge convention and unlock new potential. Whether collaborating with global creative teams, launching world-first products, or guiding brands from idea to launch, his work is defined by curiosity, connection, and a drive to turn bold ideas into meaningful commercial success.

Lelliott invites you to engage beyond the scroll.
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Contact: michael@lelliott.com.au