AI-First Brand Strategist
(Australia)
An AI-First Brand Strategist installs brand systems — not decks — so founders ship on-voice at speed. My program is ONBOARD; it’s. new way of building your brand and implementing strategy, the product is PBM™ (Persistent Brand Memory), your brand’s second brain.
What I do
Work inside the loop with the founder — no agency drag.
Codify voice, narrative, and decision rules into a usable system.
Install PBM™ so every deck, drop, ad, and pitch stays on-voice.
When to engage
You’re pre- or post-launch and brand-blurry.
Your deck is 85% right and 100% bloated.
Team is growing; story keeps getting re-explained.
You refuse to sound like everyone else.
How ONBOARD works
We work together for a few weeks. We agree the story, set simple rules, switch on your Brand Brain (PBM™), and ship a minimal but complete identity and starter assets. You leave with a system your team can use the same day.
O — Observe & Map
N — Nail the Story
B — Build the Rules
O — Open the Brand Brain (PBM™)
A — Activation Sprints (make it real)
Two quick tracks, in parallel: Identity and Go-to-market basics
Outcome: a Minimum Viable Identity and a set of files/templates you can use immediately.
R — Review & Improve
D — Deliver & Handover
What you leave with
PBM™ (Brand Brain): a living brand anchor that grows with your business
Identity v1.0: logo, fonts, colours, layout basics, image style
Approved messaging: homepage line, 50/150/300-word story, talk tracks
Ready-to-ship templates: deck master, social set, press kit basics
One-page playbook + training: so the team can use it without you
Time & effort
Timeline: weeks, not months.
Your time: short, focused sessions; we do the heavy lifting.
Need a new name or tagline?
We can run a short, time-boxed naming sprint and do quick checks before you commit.
What you get (PBM™)
Remembers every decision so you don’t have to.
Keeps your brand story straight across teams and channels.
Sharpens every output — fast.
Grows with your business
PBM integrates brand and marketing assets and pillars with your stack — Google, Notion, Slack, HubSpot — so it lives where your team already works.
FAQ
How is this different from an agency?
I build capability, not dependency. You leave with a living system, not a static deck.
How fast?
Weeks, not months — with a light founder load.
Will it fit our stack?
Yes. PBM adapts to Google/Notion/Slack/HubSpot and lives where your team already works.
No pitch — just a straight read on whether PBM™ is
the unfair edge your brand needs.