Crumpler

From 1994 until 2006 Lelliott cut his creative teeth at Crumpler. Hands on, he helped shape the brand’s irreverent identity from its earliest days—enhancing the original logotype, influencing branding, establishing the European creative hub, launching the eCommerce platform and supporting international distributors —while contributing to senior leadership as the companies annual turnover grew from €3 million to €19 million.