LELLIOTT
Not an agency. Not a CMO.
DISRUPTION BUILT IN
Both 100% Brand Strategist and 100% Artist, I build disruptive brands and plug them into living brand systems that adapt, scale, and stay sharp under pressure.
How I work: ONBOARD
I built ONBOARD — a fast, embedded program for founders who need brand clarity and momentum without agency drag.
In weeks, not months, we codify your voice, narrative, and decision-making into a system your team can actually use.
What you get: PBM™
The output of ONBOARD is Persistent Brand Memory™ (PBM™) — a living, modular brand OS that installs into your company like a second brain.
Remembers every decision so you don’t have to
Aligns your team so your story stays consistent
Sharpens every output — decks, ads, pitches, drops
No fluff. No bottlenecks. Just staying on point.
Why it’s different
Most agencies hand over a static deck. PBM™ lives in your company.
It works because PBM is your AI colleague — loaded with your memory, structure, and taste, built to integrate with your systems and scale as fast as you do.
That’s where my other life matters: I’m also an artist. The same instincts that drive my art — clarity, contrast, restraint, tension — drive the brand systems I build. This isn’t decoration. It’s composition with discipline.
When strategy and aesthetics work together, you don’t just look good — you move fast without losing yourself.
Who I work with
Founders who don’t want to sound like everyone else. You might be:
Pre- or post-launch and brand-blurry
Hiring fast, storytelling slow
Sitting on a deck that’s 85% right but 100% bloated
Sick of re-explaining your story every week
If that’s you — we should talk.
Next step
Book a 30-minute Brand STRATEGY session.
No pitch - No obligations -
just clarity on whether PBM™
is the unfair edge your brand needs.
Start ONBOARD. Leave with PBM™.
exhibitions and awards
2025 - Daylesford Ultra Contemporary – Opening Show
2024 - Wide Open Road – Five artists and Mungo NP – Bullarto Gallery
2024 - Pro Hart Outback Art Prize - Official Selection - Broken Hill City Art Gallery
2024 - Camberwell Art Show - Winning best watercolour under $1500
2024 - Winter Group Show - Little Gallery
2024 - Melbourne Savage Club, Annual Art Exhibition - Winning best watercolour
2023 - Wide Open Road - Group Show, Bullarto Gallery
WHAT PEOPLE ARE SAYING
“Lelliott is a strong entrepreneur and remarkable creative, who has a rare ability to find sparks forging new brands and products that resonate.”
— Andy Fallshaw / Bellroy
“Lelliott is a great entrepreneur in the motorcycle denim world, very passionate about what he is doing and driven by personal believe. I worked very closely with Michael when he was at SAINT, to introduce a revolutionary new single layer protective denim with Dyneema® into the market. It was Michael’s personal dream to develop a comfortable, all-day wearable Jeans that at the same time protects you when you fall. His clear objectives of what he wanted combined with his open and honest communication and feedback made it very pleasant and effective to work with Michael. While SAINT was a new brand in the motorcycle market, thanks to Michael and the rest of the SAINT team, they managed to make a big impact in the market in a very short time with a great product, great product name and with great promotion”
— Giovanni Henssen – Business Development Manager Performance Fabrics / DSM Dyneema