meet lelliott
“I've been the strategist, the creative director, and sometimes the co-founder. The work has taught me that great brands aren't decorated—they're composed. Clarity, contrast, restraint, tension—those same instincts drive both my art and the systems I build. I'm Daylesford-based, craft-obsessed and founder-friendly, happiest in the room with founders and senior teams, creating work that turns a messy whiteboard into breakthrough you can defend.”
Lelliott’s career bridges fine art and commercial innovation-desert immersions, subcultures across continents, and global brand-building – bringing a fine-art eye refined over three decades of painting, photographing, and crafting campaigns that connect instinct to real-world impact.
Al has joined the room. I'm interested in staying in conversation with brands as they move, grow, and mature-using new tools in the best ways without losing the creative human hand.
From that practice I built PBM™ (Persistent Brand Memory): a brand brain that captures decisions, holds the voice, and keeps outputs - Human and AI - on-voice from day one. We create together, human taste leading, Al supporting-and PBM remembers so you don't have to.